After a very successful week 6 it’s time to begin week 7…
Ok, This is the week that is all about my email / fan list, how important it is, how to maintain it and most importantly how to make it grow. As an indie artist your subscribers are the key to being successful in the music business.
Your list is not to be used as an advertisement to sell but as a means to engage your fans in your community. Everyone can join your party, become a member, get involved and be a part of your artistic world.
Week 7 – Day 2… One of the things Ariel suggests in this week is for us to share our email lists with another band which we all know would be a Capital No-No however, Ariel’s approach is really good and I’m going to put it into action with my next newsletter. I’m going to add a new topic to my newsletter that reads… ” John’s Artist Pick of the Month” Here is where I can introduce my fans to a new artist I really like and that I feel you may want to get to know. I’ll give my fans a link to a free download from the Artist I picked and I’ll share a link to their website and subscription page. In return I’ll ask that artist to do the same for me with his next newsletter. What a great win win approach to fan building.
Btw… for anyone who may be curious as to what is contained in one of my newsletters, here’s the topic’s list from my August news…
In this news edition…
1. I’m getting an education
2. How create your own ringtones for free!
3. My little Experiment
4. Upcoming performances
5. John’s Artist Pick of the Month
6. Finishing thoughts
You’ll notice I included my new topic. “Artist Pick of the Month”
Week 7 – Day 3… Today I’m going to go through my email inbox and invite my family and friends to subscribe to my news letter. Ariel has composed a really great email that I can tweek to invite others to subscribe. So I’m following her advice and one a month I’ll put a couple of hours aside to mine my inbox for potenial subscribers. I’m also continuing to upload my music to bandcamp, tweeting a bit. Btw… I found out I can add “#Fb” to the end of my tweets and it will post the tweet to Facebook. I know there are many more of these tags and I’ll have to do a Google search to find out more.
Week 7 – Day 7… Yikes! I’ve been tweeting everyday and updating my blog with blog posts, writing down my successes each day , etc… I’ve been very much in the game however, I’m sad to report that I’ve been so busy this week that I’ve not worked on my week 7 tasks these last couple of days so… today is the day to catch up. I’ve spent my morning on a very important blog post reporting a scam that affects music teachers and I know it’s important to get the word out. It’s going to be another good topic for my newsletter. Now it’s time to continue to mine through my emails.
This is a task that’s been long over due so finally I have spend my entire afternoon and evening mining my in-box! There was a lot of catching up to do and I have invited a lot of people to opt into my newsletter subscription! It’s been a very productive day in building my newsletter client / fan base.
Also, I just signed up for Broadtexter to have the ability to send out news by text message to all my cel contacts. This looks great! and very easy to setup.
Ok, It’s been a long day however, it’s been a successful week 7 and I’m ready and very excited to begin Week 8 tomorrow.
Stay tuned…
Thank you, I’m now going to add one more topic to my news letter.
“John’s Artist pick of the Month”
Week 7 talks about list sharing so I will use this pick to share a new artist with my fan base as a way to trade email lists.
